Home
Pure Craftsmanship: MENĒ
Video courteys of MENĒ
 
24K gold and platinum investment jewelry brand MENĒ released the first video, capturing the quintessence of its creations
 
Stills from MENĒ video 
 
The black and white video shows the exquisite craftsmanship, required for MENĒ jewelry creation: from a meticulously drawn sketch to final touches made with precision by hand. The brand invited filmmaker and creative consultant Andy Putnam to put the vision of MENĒ into its first short video. Previously the Korean-American filmmaker had collaborated with Elle Magazine, V Magazine, Haute Living, Caudalie, Urban Decay among other brands, finding inspiration in stories people live and exploring beyond the surface to discover what’s hidden within. With signature elements of his style, Andy Putnam visually presented what makes MENĒ jewelry so special and timeless: human energy, exceptional craftsmanship, and the purest gold and platinum.
 
Stills from MENĒ video 
 
Jewelry house MENĒ is on the mission to give customers the most out of gold and platinum in their purest state—in the same form that these precious metals are found in nature. The brand defies the myth that jewelry cannot be crafted from pure 24 karat gold due to its softness, also shifting the perceptions and introducing unique practices to the American marketplace. MENĒ promotes transparency, selling the jewelry by the gold and platinum weight value plus a design and manufacturing premium, which is never more than 20% of the precious metal value at the time of purchase.
 
Stills from MENĒ video 
 
作为投资24K金和铂金的珠宝品牌MENE发布了第一个视频,关于捕捉其产品的精髓。
 
黑白影像展示了MENE珠宝创作所需的精湛工艺:从精心绘制的草图到最后精确的手工制作。该品牌邀请了电影制片人和创意顾问安迪·普特(Andy Putnam) 将MENE的愿景放入其首个短片中。此前,这位韩裔美籍电影人与Elle杂志、V 杂志、欧缇丽(Caudalie)、衰败城市(Urban Decay) 等品牌都有过合作,在人们生活中寻找灵感,透过表面探索隐藏的故事。凭借其风格的标志性元素,安迪·普特南呈现了是什么让MENE珠宝如此特殊且永恒: 人的能量、杰出的工艺以及最纯粹的黄金和铂金。
 
Stills from MENĒ video 
 
珠宝之家MENE的使命是从黄金和铂金最纯净的状态中给与消费者最多一与贵金属在自然界中被发现的形式相同。该品牌打破了这样一个神话,即珠宝由于其柔软性而无法用纯24K金制作,也转变了认知以及采用了对美国市场的独特措施。MENE提高透明度,以黄金和铂金的重量值加上设计和制造的溢价来销售珠宝,这一价格不会超过购买时贵金属价值的20%。
Pure Craftsmanship: MENĒ


Video courteys of MENĒ
 
24K gold and platinum investment jewelry brand MENĒ released the first video, capturing the quintessence of its creations
 
Stills from MENĒ video 
 
The black and white video shows the exquisite craftsmanship, required for MENĒ jewelry creation: from a meticulously drawn sketch to final touches made with precision by hand. The brand invited filmmaker and creative consultant Andy Putnam to put the vision of MENĒ into its first short video. Previously the Korean-American filmmaker had collaborated with Elle Magazine, V Magazine, Haute Living, Caudalie, Urban Decay among other brands, finding inspiration in stories people live and exploring beyond the surface to discover what’s hidden within. With signature elements of his style, Andy Putnam visually presented what makes MENĒ jewelry so special and timeless: human energy, exceptional craftsmanship, and the purest gold and platinum.
 
Stills from MENĒ video 
 
Jewelry house MENĒ is on the mission to give customers the most out of gold and platinum in their purest state—in the same form that these precious metals are found in nature. The brand defies the myth that jewelry cannot be crafted from pure 24 karat gold due to its softness, also shifting the perceptions and introducing unique practices to the American marketplace. MENĒ promotes transparency, selling the jewelry by the gold and platinum weight value plus a design and manufacturing premium, which is never more than 20% of the precious metal value at the time of purchase.
 
Stills from MENĒ video 
 
作为投资24K金和铂金的珠宝品牌MENE发布了第一个视频,关于捕捉其产品的精髓。
 
黑白影像展示了MENE珠宝创作所需的精湛工艺:从精心绘制的草图到最后精确的手工制作。该品牌邀请了电影制片人和创意顾问安迪·普特(Andy Putnam) 将MENE的愿景放入其首个短片中。此前,这位韩裔美籍电影人与Elle杂志、V 杂志、欧缇丽(Caudalie)、衰败城市(Urban Decay) 等品牌都有过合作,在人们生活中寻找灵感,透过表面探索隐藏的故事。凭借其风格的标志性元素,安迪·普特南呈现了是什么让MENE珠宝如此特殊且永恒: 人的能量、杰出的工艺以及最纯粹的黄金和铂金。
 
Stills from MENĒ video 
 
珠宝之家MENE的使命是从黄金和铂金最纯净的状态中给与消费者最多一与贵金属在自然界中被发现的形式相同。该品牌打破了这样一个神话,即珠宝由于其柔软性而无法用纯24K金制作,也转变了认知以及采用了对美国市场的独特措施。MENE提高透明度,以黄金和铂金的重量值加上设计和制造的溢价来销售珠宝,这一价格不会超过购买时贵金属价值的20%。